Another (barely detectable) profile pun in a post title? That must mean we've increased the default number of profiles in your account again. We recently announced that we increased it from 5 to 10. Today, we're announcing that the default number of profiles in all accounts has increased from 10 to 50.
We'll continue to add benefits like this for existing users - and there are more and more of you every day.
Here is a help center article that explains what profiles are and offers ideas on what to do with these additional profiles, such as track more of your sites or use filters on a duplicate profile to customize the report data that you see. Also, the Managing Profiles section of the Google Analytics Help Center contains more information about creating and using your profiles.
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