Dip your toe before you jump in

We have a client who's opening a new branch in an existing market and using this opportunity to test some new marketing strategies.

Looking into the future, I'll bet you have some great ideas that you'd like to try:

• Edgier look
• New products
• New packaging
• Bundling products
• Relationship pricing
• New sales delivery
• Refined message
• Tweaked pricing
• Unique customer segmentation
• Guerilla marketing

With our help, our client is trying all of this out in one of their markets. When successful, they plan to roll it out on a larger scale.

If you have big dreams but are challenged by budget or approval constraints, try the "dip your toe" strategy. Test out your ideas in a market that makes the most sense. Then take the best of what works and expand it out. The risk will be diminished and the rewards will be great!