The Easiest Cross-selling Method

Everyone knows the importance of cross-sell and what this does to the bottom line of our financial institutions, but do you know the first place to start in putting an effective cross-sell program together? It begins with every employee within your company.

The best way for your employee to know and promote your products and services is if they themselves use them.  Other ways to encourage employees to get excited about cross-selling are:

• Start with internal campaigns to encourage and educate your employees well in advance of your external campaigns.
• Be sure to offer as-great or greater incentives for your employees than you offer your customers. After all, it’s your employees that take care of your customers.
• Make the internal campaigns fun and exciting - friendly competition among coworkers, branches, and/or departments can really get people fired up.  If your company has ‘silos,’ mix up the silos with team members competing on different teams. (For an example – everyone with birthdays in January on one team, February another team, etc.)

Make it your goal that each employee is your financial institutions’ best customer. I promise you, if every employee uses each of the products and services your financial institution offers, your cross-sell ratios will be greatly impacted!


Best,
Melissa

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People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.  - Zig Ziglar


MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.

Branding ... It's Not Rocket Science.

... And Rocket Science isn't branding - it's two totally different industries!


But seriously, whether you're branding a retail bank, commercial bank, credit union or coffee shop, the basics remain the same.


Strategy
In its simplest form, brand strategy comes down to one simple recipe:

• One part: know thy self
• One part: know thy competition
• One part: know thy audience
• Shake well and pour over differentiation

If you follow this blog, you've probably read one of our branding blogs. If not, here are some good ones:
     What if?...
     Brand YOU Day.
     Marketing & Branding
     Branding...It's Not What You Say, But What You Do.
     Is It Time To Relook At Your Brand?


Communicate
"If a tree falls in a forest and no one is around to hear it, does it make a sound?"  As a true marketer, I say...who cares?!?!  No one heard it!


Any change in brand requires a focus on awareness.  Your key target audience(s) should have better top-of-mind awareness of your institution AND understanding of your brand message. This requires pre and post brand research.


Your creative doesn't necessarily need to win awards, but should be focused:

• On the right audience
• On your key point of differentiation
• Benefits, Benefits, Benefits

Employee Engagement
Advertising and logos are great, but your brand lives and breaths with the experience.  And the experience resides in your staff.

• Every employee MUST understand the brand
• They must understand how the brand is designed to make the customer feel
• They must know their role in the brand and what is expected of them
• They must be provided tools and training to make brand delivery second nature
• Experience must be measured, monitored and tweaked for improvement
• Consistency, Consistency, Consistency

See, branding is really not all that hard!

MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.

Learn more here.

Chat with me LIVE!

Or contact me directly (click here).