Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?

Thanks to built-in Google product integrations that provide unique insights into your data, you can view reporting and data in Google Analytics that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.


Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to link your Google Analytics and AdWords accounts, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section.

Date: Tuesday, June 18, 2013
Time: 10am PDT / 1pm EDT/ 6pm GMT
Duration: 1 hr
Level: 101 / Beginner
Register: Register here

Posted by Sara Jablon Moked, Google Analytics team

SES New York: Google solutions for a constantly connected world

SES New York is coming up next week, and we hope you’ll join us in the Big Apple!

During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick Search to help you win in a constantly connected world.

Where: SES NY Expo Hall, 5th Floor Marriott Marquee
When: Day 1 - Tuesday, March 26th
Sessions:

• 10:30-11:30am Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for enhanced campaigns
• 11:45-12:45pm Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
• 2:00-3:00pm Engaging with your audience in a multi-screen world. Speaker TBD
• 3:30-4:30pm Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry! Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass!

Posted By Derrick Djang, Product Marketing Manager, AdWords

Join AdWords and DoubleClick Search at SMX West in San Jose

SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!

During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below are some of the activities that we’ll be hosting across the 3-day conference:

March 11, 2012, 5-6pm - Enhancing AdWords for a Constantly Connected World
Join Google AdWords’ special enhanced campaigns presentation on Monday, March 11 at 5pm, where Lead Product Manager Surojit Chatterjee will discuss key features and changes with enhanced campaigns, give tips on getting started, and answer your questions.

March 11 -12, all day - Learn and win with DoubleClick Search
Visit the DoubleClick Search lounge at Booth 401 to learn about how we’re making search marketing faster, smarter, and better. Watch our videos, get a glimpse of some of our newest features through demos, play games, and engage with our team to see how we’re helping you run effective search campaigns across devices, as well as across channels. Tweet what you learned using hashtag #dsSMX for a chance to win a Nexus 7 tablet!

The full SMX West agenda can be found here. Be sure to check out our other Google speakers at the following panels:

• March 11: Brendon Kraham, Director of Global Mobile Sales & Strategy - Converting The Mobile Customer, 3:30pm-4:45pm
• March 12: Jon Venverloh, Head of Platforms for Google Shopping - Google Shopping Goes Pay-For-Play, 5:00pm – 6:15pm
• March 13: Surojit Chattejee, Lead Product Manager - Google Enhanced Campaigns - What You Really Need to Know, 2:30 - 3:30pm

Still haven’t registered? Enter discount code SMXW13google (case sensitive) and save 10%. Expo passes are free and get you into the AdWords and DoubleClick Search events.

We hope to see you in San Jose!

Kim Doan, Product Marketing Manager, DoubleClick Search

Join Learn with Google at SES in San Francisco!

If you're planning on attending Search Engine Strategies San Francisco in August, stop by our in-conference Learn with Google event, Search and Beyond with Google AdWords and DoubleClick, to learn how Google makes the web work for you. We'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation.

Tuesday, August 14

• Hear about recent enhancements to Google AdWords, Google Display Network and DoubleClick Search, as well as real-world examples of how these new solutions are already helping businesses solve some of their biggest challenges, presented by Ariel Bardin, Product Management Director - Google Search Ads
• Dive deep on how you can win the moments that matter with effective AdWords social, mobile and local solutions to reach your users, presented by Shannon Snow, Head of Industry - Education
• Learn about how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectitvely with Anthony Chavez, Senior Product Manager - DoubleClick Search
• Close the day with David Monsees, Product Manager - Google Display Network, to hear about how you can use the power of display advertising to extend the impact of your search campaigns with remarketing and contextual targeting

Wednesday, August 15

• During How to Win with Google & Bing, Ryan Gibson, Manager on the Agency business Development Team, will join the discussion on best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network and highlight the most important differences that can make all the difference in highly-competitive markets
• Learn about Better SEM in a Cross-Channel World with Head of Emerging Products & Markets Stephen Yap, who will explore what marketers and agencies should expect from the next generation of search management platforms

The full SES agenda can be found here.

Additionally, we'll be offering 20-minute account optimization sessions with Google AdWords specialists, and 20-minute product demonstrations with DoubleClick Search specialists. If you’re interested in learning more about new features or best practices, let us know by filling out the form here. The deadline to sign up is Wednesday, August 8, 2012.

Still haven’t registered? We're happy to offer advertisers a promotional code for 20% off when you buy a Conference pass to SES SF. Reference our discount code 20GOOG upon registration.

If past conferences are anything to go by, this should be a fun and educational event, with lots of folks to meet, contacts to make, and tips and tricks to learn. We hope to see you there!

Posted by Katie Miller, Google Ads Team

Think with Google comes to ad:tech SF to make the web work for you

More users. More screens. More content. Same time. Same customers. Same goals.

As marketers, it’s a challenge to stay up-to-date on the latest digital media innovations while continuing to manage effective, measurable campaigns. We at Google asked ourselves: how can we help you meet these challenges and move your customers from intent to action? How can we make the web work for you?

Next week at ad:tech SF we’ll answer these questions through a 4-part “Think with Google” series.

Tuesday, April 3rd

• Come hear from John Nicoletti, Director of Agency Development, on winning the moments that matter, making better decisions and operating more efficiently as you grow.
• Dive deep with Bill Kee, Analytics Product Manager, on ways to approach marketing attribution and what Google Analytics is doing to make attribution modeling more accessible.
• Learn about free tools available to help you plan for performance with Jordan Rost, Agency Lead.
• Close the day with Rikard Steiber, Global Marketing Director, Mobile & Social Advertising, on how to use Google+ Pages to maximize your business’ effectiveness and presence online.

Wednesday, April 4th

Global Google Analytics Lead Rachel Witalec will join the discussion on search tactics for making sure content gets found where and when you want it. If you’re investing time in digital marketing you won’t want to miss this.

The complete conference agenda is here. The sessions are open to ad:tech attendees.

Still haven’t registered? Sign up here with discount code GOOGLESF12TB and save 30% off a full conference pass.

Posted by Katie Miller, Inside AdWords crew

Hear from Google this week at SES NY

If you’re at SES New York this week for three action-filled days of education, new ideas, and networking, be sure to include Google in your plans. Avinash Kaushik, Digital Marketing Evangelist, will be on hand to kick off the event with a Tuesday morning keynote on “Business Optimization in the Digital Age.” Later that morning, hear how to tie the influence of the social web to the metrics you care about using in Google Analytics, or listen in to the discussion on making the leap from search to display marketing. Here’s a summary of the sessions:

Business Optimization in a Digital Age

Tuesday, March 20 from 9:00-10:00am

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).

Keynote Speaker:

Avinash Kaushik, Digital Marketing Evangelist, Google

Social Media as a Performance Channel with Google Analytics

Tuesday, March 20 from 11:00am-12:00pm

Social media has changed the way we shop and interact with brands, but marketers still lack a clear way to measure how their social investments lead to more sales. According to MarketingSherpa, only 20% of CMOs think social media marketing produces measurable ROI, while 62% consider it to be a promising tactic that will eventually yield ROI.

The good news is that better measurement can help marketers make smarter decisions about their investments in social. Vanity counters, such as friend counts and reshares, can be augmented with bottom line metrics like conversions and purchases, allowing marketers to measure true social ROI of each campaign and compare the effectiveness with other channels.

Join Phil Mui, Group Product Manager and Ilya Grigorik, Lead Engineer to learn how to tie the influence of the social web to the metrics you care about using in Google Analytics.

Speakers:

Phil Mui, Group Product Manager, Google Analytics

Ilya Grigorik, Lead Engineer, Google Analytics

Crossing the Digital Divide: The Leap from Search to Display

Tuesday, March 20 from 11:00am-12:00pm

Many advertisers who embrace the highly measurable, highly efficient world of search engine marketing remain on the sidelines in display. Historically, display advertising has lacked the precision in pricing, placement, and ROI of search. The advent of new display optimization technologies and next-generation ad exchanges, however, is offering a radically fresh take on an evolving media model. In this session you will hear:

• An Introduction to DSPs and ad exchanges
• An overview of the new display optimization technologies
• Sage advice for experienced search advertisers who want to take a first foray into exchange-traded display

Google speaker:

Julie MaGill, Head of Agency Business Development, Google

We hope to see you at the event.

Posted by Katie Miller, Inside AdWords crew

Google Discovery House at SXSW

[Originally posted on the Google Agency Blog]

We’re just as excited as you are to roll into Austin this year for South by Southwest Interactive 2012 for another Texas-sized festival packed with BBQ, margaritas, and the most exciting digital chatter of the year. This year, we’ll be packing up some of our favorite things about Google and bringing them with us to the “Google Village” on Rainey St. - just a few steps from the Austin Convention Center.

We hope you’ll join some of the 40-plus Googlers participating in panels and discussions around the SXSW festival! Our participation kicks off on Friday, March 9 at 3:30 PM, in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki.

Then, on March 10-11 at the Google Village you’ll find:

• Android House with the latest and greatest from Android, complete with live music and a look at cool entertainment for your device
• Google Maps House packed with cool ways to make the most of Google Maps and the places you know and love
• Developer House with an exciting day of building LEGO race bots and gearing up for the ultimate rumble Sunday evening. Learn more on the Developers Blog
• Discovery House where you can learn about our latest creative and advertising products, and see how Google can help you and your clients make the most of the web

As members of the advertising community, we’d love for you to come join us at the Discovery House in particular, where we’ve got a diverse lineup of discussions, teaching sessions, and social events. There’s something for everyone:

• Come learn how we're working with our partners to bring together creativity and technology in new ways, and re-imagining what online advertising can be. Be sure to stick around for our re-imagined happy hour, with a new take on classic cocktails.
• Participate in engaging seminars about the latest in mobile marketing, the coolest things that Google+ users are creating with Hangouts, and how to make the most of consumer insights.
• Want the full schedule? It’s here.

Come swing by and have a drink on us in Austin - we’d love to hear all about everything exciting and innovative that you’re seeing and hearing around town, too.

Posted by Caro McCarthy, Product Marketing Manager, Google+ B2B

Hear from Google at SMX West

SMX West kicks off in San Jose, CA on Tuesday, February 28th, and Google will be there. We’ll have presenters covering both paid and organic search topics. Here are some highlights for our AdWords blog readers:

Day one, 2/28/12 - Customized search results and customer-friendly mobile sites

Product Management Director Jack Menzel will speak in a two-part series called "Getting Personal," which will discuss how social, geographical and search signals are used to deliver better search results for users. In addition, Senior Product Marketing Manager Masha Fisch will be part of a session on how to create effective mobile landing pages.

Day two, 2/29/12 - A keynote and a session with DoubleClick Search

Day two kicks off with a keynote from Susan Wojcicki, SVP Advertising. She'll sit down with SMX West co-chairs Danny Sullivan and Chris Sherman to discuss the growth of search advertising, integrating search into your overall marketing strategy and a peek at upcoming Google product releases. Later in the day, join DoubleClick Search to hear about magic moments in search and to learn how you can use this product to manage your large search campaigns more efficiently.

Day three, 3/1/12 - Paid search and mobile ads expertise

Hear from Dai Pham on the Mobile Ads team, who will speak in a session on how to play in the exploding mobile ads universe. Later, stop into the "Ask the Paid Search Reps" Q&A Forum and ask Product Manager Tarun Jain your burning Google paid search ads questions.

A complete event agenda is available here. Still need to register? Enter discount code smx10doubleclick (case sensitive) and save 10%.

See you in San Jose!

Posted by Katie Miller, Inside AdWords crew

Learn how to get your business on Google+

Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.

How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:

ad:tech New York keynote: Getting Closer to Your Customers on Google+
Wednesday, November 9, 5:30pm - 6:15pm ET
Join Google’s Head of Social Advertising Products, Christian Oestlien as he maps out the company’s vision for putting people at the center of the web experience and the opportunities Google+ creates for marketers to engage customers in new, better ways. If you can’t make it in person, you can watch the live stream or follow the reaction by searching for #gplusbiz on Google+.

ad:tech New York booth
Wednesday November 9 (10am - 6pm), Thursday November 10 (10am - 4pm)
We’ll also have Google+ experts on hand at ad:tech to answer questions and help you create your own page. We’d love for you to stop by and meet the team!

Learn with Google Webinar: Getting Your Business on Google+
Wednesday November 16, 2pm ET. Register here.
Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include:

• Setting up a Google+ Page for your business
• Best practices and early use cases for using Google+
• Promoting your Google+ Page
• Improving the performance of your ads with +1 annotations

Help Desk Hangouts
Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page.
Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business.

In the meantime, you can check out our Getting Started Guide on our Google+ Your Business site. To keep up to date on the latest tips, add the Google+ Your Business page to your circles.

Posted by Dan Friedman, Inside AdWords crew

The AdWords team brings its Ad Innovations to Search Engine Strategies New York

It’s that time of year again - the AdWords team is making its annual pilgrimage to New York for Search Engine Strategies. If you’re planning on attending the conference, we’d love you to stop by and meet the team. We’ll have senior AdWords and DoubleClick executives presenting our newest ad innovations as well as a booth full of knowledgeable Google staffers to answer your questions.

Here are a few Google sessions to put on your SES agenda (for the full Google schedule, refer to the SES website):

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:

• Ariel Bardin, Director of Product Management
• Scott Silver, Director of Engineering

Ad Innovations
Wednesday, March 23 1:00-2:00pm

Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:

• Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
• Dan Friedman, Product Marketing Manager, New Ad Formats
• Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
• Jessie Marmon Haines, Group Product Marketing Manager, Mobile

Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:

• Frederick Vallaeys, AdWords Evangelist, Google

We hope to see you in New York. If you can’t make it to SES in person, join in on the fun by exploring our new features on our Ad Innovations site or by keeping up with the AdWords Facebook page and @adwords Twitter account. We’ll be posting ad innovation-related information to these forums frequently over the course of next week.

Posted by Dan Friedman, Inside AdWords crew

Get design tips to boost the impact of your display ad

While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew

Learn about remarketing with a live online course

This Wednesday, July 21st, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.

During this session we'll take you through the benefits of using remarketing, who it's best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend.

If you're interested, be sure to sign up now.

Posted by Miles Johnson, Inside AdWords crew

Join an AdWords focus group in Mountain View, California

"Focus on the user and all else will follow." That's always been Google's philosophy. It's also why we'd like to talk to you about how we can best serve you as an advertiser.

On Wednesday, July 14th, 2010, we'll be hosting advertisers at our headquarters in Mountain View, CA to hear about your experiences with AdWords support– including email, chat, and phone.

If you'll be in the San Francisco Bay Area on July 14th and have thoughts on how we can improve our support services, we'd love to have you join one of our focus groups. No visit to Google could be complete without lunch and a tour, so we'll make sure you get both when you come visit.

If you're interested and available, please fill out the form here

Even if you can't make it to Mountain View on July 14th, we'd still like to hear your feedback. If you provide us with your contact details we may reach out to get your feedback by phone or email.

Hope to see you in Mountain View soon!

Posted by Miles Johnson, Inside AdWords crew

Discount code available for ad:tech San Francisco

Cross posted from the Google Agency Ad Solutions Blog.

ad:tech San Francisco is this week, from April 19th to April 22nd, and we'll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions and provide updates on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network. In addition, we're holding the workshops "Insights Lickety Split in AdWords Search Funnels and Google Analytics" and "Google Ad Innovations @ ad:tech," as well as speaking at the session "Marketing Masters - The Bleeding Edge of Advertising Innovation."

Still not sure whether to head to ad:tech San Francisco? It's not too late to register, and Google is pleased to offer a 20% discount on conference passes with the code GGLESPON.

Posted by Miles Johnson, Inside AdWords crew

AdWords & Analytics Sessions at SES Chicago

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:

• What's New and Exciting with Google Analytics: the latest tools and reports from our Analytics platform.

• Getting the Most Out of AdWords Optimization Tools: improve your campaigns with recently added AdWords features like the Opportunities tab, new data segmentation options, and custom alerts.

• The Next Generation of AdWords Bidding: Conversion Optimizer: learn how the Conversion Optimizer tool can help you achieve double digit percentage increases in conversions without increasing the cost per conversion.

Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements we've made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently.

Posted by Miles Johnson, Inside AdWords crew

Reminder: Google sessions @ ad:tech NY next week

If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there. Over November 4 and 5, we'll offer a series of sessions designed to give you practical tips for improving your search and display campaigns.

The Google Ads Factory Tour, 11/4-11/5/09

The Factory Tour will span 10 hours of live workshops designed to give you an overview of Google's latest measurement and optimization tools. Here's the full two-day agenda:

Wednesday, November 4 - Optimizing Search & Display

11:00am-12:00pm AdWords Optimization Tools: Smarter Search Management

12:00pm-1:00pm Conversion Optimizer: The Next Generation of AdWords Bidding

2:00-2:30pm Google Content Network: Matching Solutions to Advertisers

2:30-3:30pm Google Content Network: Creating Effective Campaigns

3:30-4:30pm Google Content Network: Optimizing for Results

4:30-5:00pm Automating Content Network Campaigns Through the AdWords API

Thursday, November 5 - Measurement, Ads Quality, Mobile & Local

11:00am-12:00pm Google Campaign Insights: What to Measure and When

12:00-1:00pm Google Campaign Insights: A Behind the Scenes Look at the Technology

2:00-3:00pm Google Analytics & Website Optimizer: Making the Most of Your Traffic

3:00-4:00pm Google Search Ads Quality: What It Is and How to Improve It

4:00-5:00pm Local and Mobile Ads: How to Use Location to Drive Results

You can stop by for a single session, or stay for the whole event. The Factory Tour is open to all exhibit hall and conference passholders. For more information, check the ad:tech events page.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the only expo dedicated to AdSense and contextual advertising. Sessions will focus on maximizing performance on Google’s Content Network as well as emerging blog, video and social media networks.

We'll also have AdWords and AdSense optimizers available to answer any questions you have about improving your contextually-targeted campaigns. Stop by the Optimization Lounge to get customized tips and share any feedback you have for the Google ads team.

If you haven't yet signed up for ad:tech or CRS, registration is still open. You can enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.

Hope to see you next week.

Posted by Austin Rachlin, Inside AdWords crew

Announcing the first Seminars for Success summit

From August 11 - 14 the Seminars for Success will host its first summit featuring in-depth training on Google's online marketing suite. Daily workshops will cover Google AdWords, Google Analytics and Website Optimizer along with special sessions on social marketing, mobile strategies and more. The summit will take place in Burlington VT, and you can register online for one or all four days of the summit.

If you can't make it to the summit, there are also a number of other seminars occuring over the next few months:

AdWords 101: Beginner and 201: Intermediate

September 14-15: Washington DC Area

September 28-29: Columbus, OH Area

October 5-6: New York City Area

October 26-27: Chicago, IL

November 2-3: Berkeley, CA

November 16-17: Charlotte, NC

December 7-8: Scottsdale, AZ

Adwords 301:Advanced Account Optimization and AdWords 302: Advanced Conversion Optimization

August 4-5: Denver, CO

August 25-26: Toronto, Canada

September 1-2: Atlanta, GA

September 23-24: New York, NY

Analytics: Introduction and Analytics: Advanced

July 29-30: Los Angeles, CA

September 16-17: Chicago, IL

September 17-18: Canberra, Australia

September 24-25: Sydney, Australia

October 22-23: Melbourne, Australia

Website Optimizer

July 31: Los Angeles, CA

For more information about Seminars for Success, including registration details, course outlines, and past attendees' comments, please visit http://www.google.com/awseminars.

Posted by Amanda Kelly, Inside AdWords crew

Google Analytics seminar in India

For those of you reading the blog in India, we're hosting a Google Analytics Conversion University Seminar at the Google Gurgaon, India office on August 8th, 2009. Google Conversion University is an open event for anyone interested in learning more about how Google Analytics helps you make smarter business decisions based on your website data. The seminar will include a variety of experts in the field including in-house Analytics product experts and Google Analytics Authorized Consultants.

For registration and more details, please visit: www.getGAready.in. Read more about this event on the Official Google India blog.

Amanda Kelly, Inside AdWords crew

Google and OTX present: The Brand Value of Search

You may use your AdWords campaigns to drive people to your site or to drive sales online, but did you know that paid search can also be a powerful brand-building tool?

In a recent study, Google and the OTX research firm explored how search can impact branding across five travel product categories: Air Travel, Car Rental, Cruise, Hotel and Online Travel Agency.

Join us on Thursday, April 30th at 1:00pm EST to learn how paid search can:

• Lift key metrics for your brand
• Increase traffic to your site

You can register here to attend.

Posted by Amanda Kelly, Inside AdWords crew

Join us at ADSPACE next week

If you're in San Francisco next week, come see us at the ADSPACE conference and expo on Wednesday, April 22nd. This first-time event will teach advertisers how to maximize returns from contextual advertising platforms, like Google's content network. ADSPACE is taking place alongside ad:tech San Francisco and will be a gathering for small to mid-sized advertisers and publishers– it’s a great opportunity to network with us, and other advertisers and publishers.

Members of the Google AdWords team will be present at ADSPACE, and here are a few sessions where you can hear from them, which we think you'll enjoy:

Back to Basics in 2009 - Follow the User (Keynote)

Wednesday, April 22nd, 9:00am - 10:00am

In this session, Brad Bender, Product Management Director at Google, will cover an insights-driven approach to understanding what web users and prospects want, how publishers can use that information to build a better online presence, enhance the user experience and, ultimately, drive the best possible results.

Workshop Series: Placement vs. Content Ads

Wednesday, April 22nd, 2:00pm - 2:30pm

Find out the differences between the various targeting options offered and how your advertising approach to each option must take these differences into account.

Speaking: Rajas Moonka, Group Product Manager, Google

Tools and Technologies: Using Targeting and Optimization to Achieve Success

Wednesday, April 22nd, 10:15am - 11:15am

With hundreds of thousands of publishers across various contextual networks, as well as text, video and graphical ad units, managing a contextual advertising campaign can often feel overwhelming. This session introduces advertisers to cutting edge technologies that make contextual advertising easier and more profitable. Andrew Silverman will be specifically speaking about the role Google's Conversion Optimizer plays in making this happen.

Speaking: Andrew Silverman, Product Manager, Google

If you register for a conference pass with our Google promotional code ADSPACED, you'll receive a 20% discount on the price. With the ADSPACE conference pass you'll have access to all ADSPACE sessions and keynotes, an ADSPACE attendee lunch, and the ad:tech San Francisco Exhibit Hall. You can find additional information on the official site, including the complete conference schedule, who’s speaking, and who’s already signed up to exhibit.

We hope to see you in San Francisco next week!

Posted by Emel Mutlu, Inside AdWords crew