This Wednesday, May 18th, we’ll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. Topics covered will include how to determine your marketing strategy, how to set your advertising and campaign goals, and how to target your audience. We'll show two examples of different marketing strategies and campaign set ups, including new customer acquisition and building a loyalty loop with existing customers.
The course will be delivered by an Online Media Specialist and will last for approximately one hour, including time for Q&A. It will take place on Wednesday, Mayhttp://www.blogger.com/img/blank.gif 18th, 2011, from 3 pm to 4 pm BST.
If you’re interested, make sure to sign up now!
And make sure to visit our AdWords Online Classroom for additional live and on-demand courses.
Showing posts with label AdWords Online Classroom. Show all posts
Showing posts with label AdWords Online Classroom. Show all posts
Monday, May 16, 2011
Monday, May 9, 2011
Live online webinar on ‘Advanced Optimisation for the Google Display Network’
On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.
The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.
The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!
Friday, April 29, 2011
Learn how to remarket your AdWords ads to previous website visitors in a live webinar
This Wednesday, 4th May, we'll be hosting a live, online course on Remarketing as part of the AdWords Online Classroom (UK). This free, interactive presentation will be delivered by an Online Media Specialist and will take place at 3 pm BST (GMT +1), lasting for approximately one hour and including time for Q&A.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse sites on the Google Display Network.
This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse sites on the Google Display Network.
This live course will take you through a step-by-step guide to remarketing campaigns. It'll cover how remarketing works, the best strategies to choose, and also campaign setup and optimization. This course is suitable for advertisers who are already running campaigns on the Google Display Network, as well as advertisers who have not yet used the GDN.
97% of new visitors do not convert the first time they arrive at your site. Can you afford not to have a remarketing strategy?
If you're interested, be sure to sign up now!
If you're interested, be sure to sign up now!
Monday, April 18, 2011
Monday, April 11, 2011
Free online webinar: Finding Your Audience - Targeting Ads By Topic
On Wednesday, April 13th, we’ll be holding a live and interactive webinar to teach you how to target your audience using Topic Targeting in AdWords.
Topic Targeting works by contextually targeting all pages about a specific category on the Google Display Network, so you can reach your target audience while they surf relevant pages.
During this live webinar, we’ll give an overview of the new Topic Targeting tab, explain how Topic Targeting works and show you how to set up your campaign.
This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 13th from 3 pm to 4 pm (BST/GMT+1)*, so make sure to sign up now!
* Due to Daylight Savings (clocks changing) in UK, please check your local time zone for correct equivalent time.
Topic Targeting works by contextually targeting all pages about a specific category on the Google Display Network, so you can reach your target audience while they surf relevant pages.
During this live webinar, we’ll give an overview of the new Topic Targeting tab, explain how Topic Targeting works and show you how to set up your campaign.
This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 13th from 3 pm to 4 pm (BST/GMT+1)*, so make sure to sign up now!
* Due to Daylight Savings (clocks changing) in UK, please check your local time zone for correct equivalent time.
Friday, March 25, 2011
Monday, March 21, 2011
Live online webinar on ‘Advanced Optimisation for the Google Display Network’
On Wednesday, March 23rd, we’ll be holding a live and interactive webinar about optimising AdWords for the Display Network.
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will give recommendations on how you can structure your Google Display Network campaigns, as well as provide various optimisation tips and tools such as advanced bidding options, interest category marketing, and reporting that will help you in the optimisation process.
This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, March 23rd, 2011, from 3 pm to 4 pm GMT, 7 am to 8 am PST, so make sure to sign up now!
The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.
This live webinar will give recommendations on how you can structure your Google Display Network campaigns, as well as provide various optimisation tips and tools such as advanced bidding options, interest category marketing, and reporting that will help you in the optimisation process.
This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, March 23rd, 2011, from 3 pm to 4 pm GMT, 7 am to 8 am PST, so make sure to sign up now!
Thursday, March 10, 2011
Live tutorial on basic AdWords reporting & analysing your performance
Want to know how to analyse your account performance? On Wednesday 16th March we’ll be delivering a live tutorial as part of the AdWords Online Classroom (UK) that will highlight best practices for generating AdWords reports and analysing the results.
We’ll focus on four key reports including; Keyword Report, See Search Terms Report, Ad Performance and Campaign Performance Reports, which will allow you not only analyse your performance but also highlight opportunities to optimise your account. In addition we’ll also show you how to download, save, schedule and e-mail these reports.
This tutorial will be presented by AdWords Specialists and is appropriate for all advertisers wanting to make their ads as informative as possible. It will take place on Wednesday, March 16th, 2011 3-4pm GMT, 7-8am PST so make sure to sign up now!
We’ll focus on four key reports including; Keyword Report, See Search Terms Report, Ad Performance and Campaign Performance Reports, which will allow you not only analyse your performance but also highlight opportunities to optimise your account. In addition we’ll also show you how to download, save, schedule and e-mail these reports.
This tutorial will be presented by AdWords Specialists and is appropriate for all advertisers wanting to make their ads as informative as possible. It will take place on Wednesday, March 16th, 2011 3-4pm GMT, 7-8am PST so make sure to sign up now!
Monday, March 7, 2011
Live online tutorial on ‘Ad Extensions - making a good thing even better!’
On Wednesday March 9th we’ll be holding a live and interactive tutorial all about Ad Extensions in AdWords. Ad Extensions allow you to expand a standard text ad with one or more lines that provide additional information such as an address and phone number, additional page links and product images.
While the standard text ad format can often provide enough information for users to find what they’re looking for, including a picture, for example, could make the message more relevant and valuable. Similarly, having a map can help someone find your location more easily. During this live course we’ll discuss the benefits and implementation of Sitelinks as well as Location, Product and Mobile Extensions.
This live course will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and is appropriate for advertisers who want to make their ads as informative as possible. It will take place on Wednesday, March 9th, 2011 3pm - 4pm (GMT), 7am-8am (PST) so make sure to sign up now!
Posted by Dan Friedman, Inside AdWords crew
While the standard text ad format can often provide enough information for users to find what they’re looking for, including a picture, for example, could make the message more relevant and valuable. Similarly, having a map can help someone find your location more easily. During this live course we’ll discuss the benefits and implementation of Sitelinks as well as Location, Product and Mobile Extensions.
This live course will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and is appropriate for advertisers who want to make their ads as informative as possible. It will take place on Wednesday, March 9th, 2011 3pm - 4pm (GMT), 7am-8am (PST) so make sure to sign up now!
Posted by Dan Friedman, Inside AdWords crew
Thursday, February 24, 2011
Learn about Quality Score in a live, online tutorial (UK only)
As so many attendees reported finding our last Quality Score tutorial useful, we’ve decided to re-run the live course in the AdWords Online Classroom (UK) on Wednesday 2nd March for anyone who wasn't able to attend. The key to a successful AdWords account is the relevancy of your ads, keywords, and website. Having a better understanding of Quality Score can help you improve your AdWords performance.
This course will clarify what Quality Score is and provide useful tips on improving your Quality Scores so that you can further optimise your account.
The hour-long interactive course will be delivered by two AdWords Specialists as part of the Adwords Online Classroom (UK) and will include time for Q&A. It will take place on Wednesday 2nd March from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
To learn more about Quality Score, you can also visit our Help Center.
This course will clarify what Quality Score is and provide useful tips on improving your Quality Scores so that you can further optimise your account.
The hour-long interactive course will be delivered by two AdWords Specialists as part of the Adwords Online Classroom (UK) and will include time for Q&A. It will take place on Wednesday 2nd March from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
To learn more about Quality Score, you can also visit our Help Center.
Monday, February 14, 2011
Start to 'Think Mobile' in a new live online course in the AdWords Online Classroom (UK)
This Wednesday, February 16th, we’ll be hosting a live online course in the AdWords Online Classroom (UK), where you can learn how to start using mobile advertising to reach more customers.
With over four billion mobile phone owners globally, half of all new Internet connections now come from mobile devices. This live course discusses the explosive growth in ownership and usage of high-end mobile phones and the implications for businesses and marketers.
We’ll highlight the main mobile trends that businesses should be aware of and outline effective mobile strategies and mobile advertising solutions for companies and advertising agencies to adopt.
The hour-long interactive course will be delivered by an Online Media Specialist and will include time for Q&A. It will take place on Wednesday, February 16th from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
And visit our AdWords Online Classroom for additional live and on-demand courses.
With over four billion mobile phone owners globally, half of all new Internet connections now come from mobile devices. This live course discusses the explosive growth in ownership and usage of high-end mobile phones and the implications for businesses and marketers.
We’ll highlight the main mobile trends that businesses should be aware of and outline effective mobile strategies and mobile advertising solutions for companies and advertising agencies to adopt.
The hour-long interactive course will be delivered by an Online Media Specialist and will include time for Q&A. It will take place on Wednesday, February 16th from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
And visit our AdWords Online Classroom for additional live and on-demand courses.
Monday, February 7, 2011
Live online course on ‘Top Tips, Tools and Techniques for AdWords bidding and budgeting’
This week's tutorial on the AdWords Online Classroom (UK) will cover all things bidding and budgeting-related to help you maximize return on your advertising spend and make the most of your AdWords account in 2011!
Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you’re not sure then we’d highly recommend you tune in as we’ll be discussing impression share, first page bids and how to get the most out of your budget. We’ll also cover ‘Burst Strategy’, helping you to ‘burst’ through the auction at the right time, and how to ensure your account is structured for success.
This live course is presented by AdWords Specialists and is appropriate for all advertisers wanting to maximize return on ad spend. It will take place on Wednesday, February 9th, 3pm - 4pm GMT, 7am-8am PST.
If you’re interested, make sure to sign up now!
Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you’re not sure then we’d highly recommend you tune in as we’ll be discussing impression share, first page bids and how to get the most out of your budget. We’ll also cover ‘Burst Strategy’, helping you to ‘burst’ through the auction at the right time, and how to ensure your account is structured for success.
This live course is presented by AdWords Specialists and is appropriate for all advertisers wanting to maximize return on ad spend. It will take place on Wednesday, February 9th, 3pm - 4pm GMT, 7am-8am PST.
If you’re interested, make sure to sign up now!
Monday, January 24, 2011
Learn how to set up Ecommerce reporting in Analytics in a live online course
This Wednesday, January 26th, we’ll be hosting a live online course about Ecommerce in Google Analytics as part of the AdWords Online Classroom (UK).
During the course, we’ll discuss how to set up Ecommerce tracking in your Analytics account and enable it for your reports. We’ll also discuss implementation techniques such as tracking third-party shopping carts and detail the best reports to use for in-depth analysis of your AdWords activity. This should help you assess your AdWords return on investment and give you more insight into how your advertising is performing in terms of online transactions and revenue generated on your site.
The course will be presented by Analytics specialists and is most suited to advertisers with websites that include the functionality to purchase goods or services. It will take place on Wednesday, January 26th from 3 pm to 4 pm GMT (7 am to 8 am PST) and will include time for Q&A.
If you're interested, be sure to sign up now!
During the course, we’ll discuss how to set up Ecommerce tracking in your Analytics account and enable it for your reports. We’ll also discuss implementation techniques such as tracking third-party shopping carts and detail the best reports to use for in-depth analysis of your AdWords activity. This should help you assess your AdWords return on investment and give you more insight into how your advertising is performing in terms of online transactions and revenue generated on your site.
The course will be presented by Analytics specialists and is most suited to advertisers with websites that include the functionality to purchase goods or services. It will take place on Wednesday, January 26th from 3 pm to 4 pm GMT (7 am to 8 am PST) and will include time for Q&A.
If you're interested, be sure to sign up now!
Tuesday, January 18, 2011
Learn about using Remarketing in the AdWords Online Classroom (UK)
This Wednesday, January 19, we'll be hosting a live online course on Remarketing in the AdWords Online Classroom (UK). This free, hour-long, interactive presentation will be delivered by an Online Media Specialist and will take place at 3pm GMT (7am PST). There will also be time for Q&A.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords and are interested in the Google Display Network then we encourage you to attend.
Be sure to sign up now!
And you can also check out all our on-demand courses on the AdWords Online Classroom site.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords and are interested in the Google Display Network then we encourage you to attend.
Be sure to sign up now!
And you can also check out all our on-demand courses on the AdWords Online Classroom site.
Friday, December 3, 2010
The True Value of Search advertising
We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
Monday, November 29, 2010
Learn about media planning in a live course in the AdWords Online Classroom
This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We'll also give an overview of a number of Google tools that you can use to achieve high ROI, relevance and reach for your Google Display Network campaigns.
The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Make sure to sign up now if you're interested!
The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Make sure to sign up now if you're interested!
Tuesday, November 16, 2010
Learn about advertising on YouTube in a new online course
If you're interested in creating a stronger online branding presence or drawing high-volume traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities, so that you create the high-profile online presence that your website needs.
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.
This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
If you’re interested, make sure to sign up now!
Posted by Gordon Zhu, Inside AdWords crew
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.
This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
If you’re interested, make sure to sign up now!
Posted by Gordon Zhu, Inside AdWords crew
Monday, November 1, 2010
Get started with mobile advertising in a new live online course
On Wednesday, November 3rd we’ll be hosting a live online course about how you can start using mobile advertising to reach more customers.
Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected that there will be more mobile internet users than desktop internet users.*
In this course we'll take you through the changing landscape of mobile advertising. We'll also show you how to identify if users use mobile devices to find your services and how to set up Mobile Search and Display Campaigns.
This course is for those of you interested in learning more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices. The interactive course will be delivered by an Online Media Specialist and will take approximately 1 hour including time for Q&A. It will take place on Wednesday 3rd November from 3pm - 4pm BST / GMT+1 (London), 10am-11am EST (New York), 7am-8am PST (San Francisco).
If you're interested in this course, sign up now!
*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.
Posted by Gordon Zhu, Inside AdWords crew
Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected that there will be more mobile internet users than desktop internet users.*
In this course we'll take you through the changing landscape of mobile advertising. We'll also show you how to identify if users use mobile devices to find your services and how to set up Mobile Search and Display Campaigns.
This course is for those of you interested in learning more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices. The interactive course will be delivered by an Online Media Specialist and will take approximately 1 hour including time for Q&A. It will take place on Wednesday 3rd November from 3pm - 4pm BST / GMT+1 (London), 10am-11am EST (New York), 7am-8am PST (San Francisco).
If you're interested in this course, sign up now!
*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.
Posted by Gordon Zhu, Inside AdWords crew
Wednesday, October 27, 2010
For the UK: Learn how to expand your business internationally
Today, Wednesday October 27th, we’ll be hosting a live online course on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A.
During the course we’ll provide you with information to help you start selling your products in other countries using AdWords and other Google tools. We’ll also talk about important things to keep in mind when advertising your products internationally.
First, we’ll have an overview of expansion opportunities in Europe and then we'll walk through different tools and practices to facilitate your business expansion. You’ll learn how to build multilingual campaigns using Export Adviser and Google Translation Kit.
The course will take approximately 1 hour today, Wednesday from 3pm - 4pm BST / GMT+1 (London).
If you're based in the UK and interested in this course, sign up now!
Monday, October 18, 2010
Learn about using Remarketing in a new course in the AdWords Online Classroom
This Wednesday, October 20th, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.
If you're interested, be sure to sign up now!
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.
If you're interested, be sure to sign up now!
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