Manage upgraded sitelinks in the new version of AdWords Editor

Starting today, you can download the latest version of AdWords Editor, which now supports upgraded sitelinks for enhanced campaigns. With version 10.2, you can:

• View and manage sitelinks and settings, including device preference, using the new "Sitelinks (upgraded)" tab.
• Add, edit, or remove sitelinks at the campaign or ad group level.
• Copy and paste upgraded sitelinks between campaigns or ad groups.
• Include upgraded sitelinks in imports and exports.

To learn more about managing upgraded sitelinks in AdWords Editor, and to read more about the new version, see the version 10.2 release notes.

Note: All AdWords campaigns are now upgraded to enhanced campaigns. As such, AdWords Editor 10.2 only supports enhanced campaigns.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to the new version. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download the new version from the AdWords Editor Help Center.

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by December 13, 2013.

Posted by Rob Newton, Inside AdWords Crew

AdWords Editor updates: More enhanced campaign features and improved performance reporting

The latest version of AdWords Editor gives you more ways to make bulk changes to your enhanced campaigns. With the new version, you can:

• Set bid adjustments for placements, topics, and audiences.
• Set mobile bid adjustments at the ad group level.
• Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool.
• Use the new ValueTrack {ifmobile}, {ifnotmobile} parameters.

On the Keywords tab, new columns show detailed keyword performance metrics on the Display Network, enabling you to manage and optimize your Display campaigns with the same granular level of control as your Search campaigns. For example, you can adjust keyword bids depending on their performance, and fine-tune campaigns based on your specific goals.

We've also improved the performance statistics that you can download for locations, audiences, and placements.

For more details about these changes and other updates, see our AdWords Editor 10.1 release notes.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.1. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 10.1 from the AdWords Editor website.

Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by September 16, 2013.

Posted by Darcy Lima, AdWords Editor

Enhanced campaigns in AdWords Editor 10.0

You can now use AdWords Editor to upgrade and manage enhanced campaigns. Once you install AdWords Editor 10.0, you'll be able to:

• Upgrade campaigns to enhanced, either individually or in bulk.
• Set campaign level bid adjustments for mobile devices. 
• Set bid adjustments for targeted locations.
• Specify device preferences for individual ads (Mobile or All). 

For more details about these changes and other updates, see our AdWords Editor 10.0 release notes. For a detailed description of enhanced campaigns, please visit this overview article in the AdWords Help Center.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.0. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 10.0 from the AdWords Editor website. 

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by June 28, 2013.

Posted by Rob Newton, Inside AdWords crew

AdWords Editor 9.9 is now available

We're pleased to introduce AdWords Editor version 9.9, now available for Windows and Mac. Changes in this version include Google Display Network updates, import and export improvements, and new campaign settings. Here's an overview of the changes:

Google Display Network updates
Manage your ad group flexible reach settings with the new "Flexible reach" panel on the ad groups tab, or by using CSV import. We've also simplified the campaign-level Display Network settings (now simply "Enabled" or "Disabled").

Import and export improvements
You can now use CSV import to update your campaign-level settings for the Google Search Network and Google Display Network. You can also choose how AdWords Editor handles importation of duplicate ads with different URLs.

New campaign settings
We've added a new option for device targeting (BlackBerry) and a new ad rotation setting (Rotate indefinitely).

For more details about these changes and other updates in the new version, read the 9.9 release notes.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 9.9. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 9.9 from the AdWords Editor website.

Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by March 13, 2013.

Posted by Mark Martel, Google Ads Team

AdWords Editor users: Upgrade to version 9.8.1 before October 28, 2012

As we announced in June, AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012. If you continue using version 9.5.1 or 9.7.1 after this date, you'll encounter errors downloading accounts, posting changes to campaign settings, or checking changes. To avoid these issues, please upgrade to the latest version (9.8.1) at your earliest convenience.

You can upgrade to version 9.8.1 through the auto-update prompt that appears when you run AdWords Editor. To preserve unposted changes and comments, select the "Backup then Upgrade" option in the prompt. You can also download the latest version from the AdWords Editor website.

For a complete list of version-specific changes, please see our release notes. To see which version you're using, go to the Help menu > About AdWords Editor (Windows) or the AdWords Editor menu > About AdWords Editor (Mac).

Posted by Andy Lutz, Inside AdWords crew

Introducing AdWords Editor 9.8.1

Today we're pleased to announce AdWords Editor version 9.8.1, which includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets. Here's an overview of key updates:

Manage location targeting more easily
The new Locations tab (under Targeting) lets you add, update, and copy location targets more efficiently.

Dynamic search ads and product listing ads now in AdWords Editor
Each of these ad formats has its own tab, where you can view your ads and make changes or additions. You can also manage your dynamic ad targets and product targets on two new targeting tabs.

We've also updated topic targeting, posting, and CSV import, along with other improvements. We encourage you to read through our version 9.8.1 release notes to become familiar with all of the changes.

The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 9.8.1. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade, please review these instructions. You can also download version 9.8.1 from the AdWords Editor website.

Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by October 28, 2012.

Posted by Katie Miller, Google Ads Team

Upgrade to AdWords Editor 9.7.1 for more efficient campaign management

AdWords Editor version 9.7.1 is now available for Windows and Mac. This new version includes performance improvements and several new options for editing and targeting your campaigns. A few highlights:

• Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
• A new tool for changing the capitalization of selected text in one step.
• More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.

For a complete list of changes and instructions, visit our release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. If you're not already using AdWords Editor, you can visit our website and click "Download AdWords Editor." To learn more about AdWords Editor, visit our Help Center.

Posted by Katie Miller, Inside AdWords crew

AdWords Editor Version 9.5 for Windows and Mac now available

Today, we’re excited to announce Adwords Editor 9.5! This version supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns. We've highlighted the key changes below, and you can see the complete list of feature updates in the AdWords Editor Version 9.5 release notes.



AdWords Editor Version 9.5 highlights:

Campaign Experiments

You can now do the following to maintain your campaign experiments:

• Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
• Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
• Apply and edit a Max. CPC bid multiplier at the keyword level.
• Import and export experiment status and bid multipliers in both CSV and XML formats.

Location Extensions

Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.

Background Download

If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.

We also listened to your feedback and made several usability improvements, including improved revert functionality and streamlined Add Multiple Items workflow.

The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.5 from the AdWords Editor website. After you install the new version of AdWords Editor, you will need to download your accounts again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor. A small portion of users may need to manually uninstall the previous version of AdWords Editor.

For more information, check out the release notes and visit the AdWords Editor Help Center.

Posted by Lauren Barbato, Inside AdWords crew