Late night infomercials lost one of their star voices this week with the death of Billy Mays, the memorable pitchman for products like OxyClean and OrangeGlo. With his trademark catch phrases, memorable voice and loud enthusiasm, Billy was a master marketer. So, in honor of his passing, here are some lessons all marketers can borrow from Billy.
Hi! Billy Mays here -- Be excited about what you have to offer and catch the audience’s attention
Hard water deposits, soap scum, calcium and rust, not a problem -- Show consumers what your product can do for them
Unlike other products – Show what’s wrong with the competition’s products
I’m not done yet – Bundle products to offer complete solutions and add value
Call now and I’ll throw in – Create a sense of urgency and ask for the sale
Now that’s the power -- Have passion for your product and say it with style and enthusiasm
Want to see how the master pitchman does it? Watch a collection of Billy’s best infomercials from infomercialaddict.com at http://tinyurl.com/n8bo5f.
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