This Spring the Center for Hispanic Marketing Communication at Florida State University started offering a Graduate certificate that can be completed online by almost anyone with an undergraduate degree, anywhere in the country or the world. The full description of the Certificate can be read by clicking HERE. The graduate courses that compose the certificate are:
ADV 5415 Hispanic Marketing Communication- This course looks at the largest and fastest growing minority in the US and examines appropriate ways to culturally connect with them. Offered in the Spring Online
ADV 5605 Account Planning- Enables students to obtain cultural insights from consumers across different cultures and segments – Offered online during the Summer
ADV 5416 Multicultural Marketing Communication- Reviews cultural differences and similarities and provides the context for research projects to better understand the consumer communication and behavior of these emerging groups – Offered online in the Fall.
MMC 6469 Diffusion of Innovations- This course is an examination of various theoretical and practical issues pertaining to communication's roles in the diffusion of innovations across cultures- Currently only available in the classroom during the Summer, but since the Certificate allows for a course substitution, remote students can take a course in their own location in the classroom or online from another institution of higher learning upon approval of the administrator of the certificate.
For information about enrolling to the above online courses please contact Charlotte Suffront-Garcia at CSouffrontGarcia@campus.fsu.edu.
This is an exciting development and we invite inquiries and applications to the individual courses and the Certificate program.
We also started an undergraduate version of the certificate for those who have not completed an undergraduate degree. You can see the description of the Undergraduate Multicultural Marketing Communication by clicking HERE.
Showing posts with label online education. Show all posts
Showing posts with label online education. Show all posts
Thursday, March 22, 2012
Monday, November 24, 2008
Professionals: Online Course on Hispanic Marketing - Spring 2009
After four successful semesters, an online course in Hispanic Marketing Communication will be offered again this Spring by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing Communication.
The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The course, during the last four semesters, attracted students from many industries across the United States and provided a forum for learning and discussion about strategy that enriched the practice of many these professionals. The course has become an opportunity to share experience in an integrated framework.
Students in the course have testified that participation in it enriches their experience via online discussions with other professionals, case studies, readings, and guest lectures. Joining the group is more than studying the discipline because it encourages thinking and sharing of practices and ideas. The course creates synergy for communication and links professionals that otherwise could not meet each other to discuss their common Hispanic marketing problems and solutions.
The Spring 2009 session has duration of fifteen weeks (classes begin January 6 and end April 24) and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies. A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit. THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED. REGISTRATION IS OPEN NOW! For application information contact Jennifer Boss at inquiries@campus.fsu.edu or by phone at 850 644 7551.
The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The course, during the last four semesters, attracted students from many industries across the United States and provided a forum for learning and discussion about strategy that enriched the practice of many these professionals. The course has become an opportunity to share experience in an integrated framework.
Students in the course have testified that participation in it enriches their experience via online discussions with other professionals, case studies, readings, and guest lectures. Joining the group is more than studying the discipline because it encourages thinking and sharing of practices and ideas. The course creates synergy for communication and links professionals that otherwise could not meet each other to discuss their common Hispanic marketing problems and solutions.
The Spring 2009 session has duration of fifteen weeks (classes begin January 6 and end April 24) and includes topics such as language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies. A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit. THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED. REGISTRATION IS OPEN NOW! For application information contact Jennifer Boss at inquiries@campus.fsu.edu or by phone at 850 644 7551.
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