Where is your richest resource within your company? It’s with your front-line managers and staff. They are the ones who:- Best understands your customers’ needs and wants,
- Know what and where service delivery is inefficient and not working,
- Have family and friend relationships within the community our customers live in,
- Possibly have friends or acquaintances that work for the competition.
These are just a few of many reasons why it’s important to engage your frontline personnel in your marketing analysis, planning and implementation. Make your frontline part of your marketing team and you will experience your richest resource – your gold mine of market data.
Best,
Melissa
Melissa
If you're going to be able to look back on something and laugh about it, you might as well laugh about it now. - Marie Osmond
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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