How relevant are you?

I'm in the middle of a huge competitive review and I am amazed at the different names people can come up with for the same products. Whether it's at the same bank or a bank around the corner...wow they sure are creative. Some banks have 10 different checking accounts while others have 1 or 2.

Which is right?

When was the last time you looked at your competition to see what they are doing? This should happen a couple times of year to make sure what you offer is relevant to your market. Do you ask your customers for their feedback? Is there something they are looking for that you don't offer? Don't be afraid to ask, be proactive and get their opinions. I'm sure they will appreciate the gesture.

I came up just for a breath of air and to wish you all a great weekend.

Make it a great Friday. Enjoy your weekend and until we talk again.

Debbi