For many, "SIMPLICITY" can be a hard pill to swallow. Today's mindset for some marketers is to get "the most bang for their buck" - "get their moneys worth", thus spawning them to want to cram as much stuff into an allotted margin as they can, whether its a homepage, ad, or billboard. Some will try to tell the whole story of their company in 5 pt. type on the back of their business card. Little do they know, it is largely counter productive to overstimulate the mind, or overload someone with too much content.
The human mind has a limitation when it comes to processing visual information. If there is too much going on, too much copy, or the marketing material is too busy, the consumer becomes overstimulated, disinterested, distracted and bored, they shut down, move on - or worse yet, miss the entire message.
You always want to give your audience the simplest message, a "taste" or "tease" so to speak, keep them stimulated, keep them curious, wanting more - don't overwhelm them. When creating any kind of visual communication, if you intend to have the audience understand your message, you have to keep it simple. That's why you should always consider the K.I.S.S. theory (Keep It Simple Stupid or Keep It Short and Simple). If there are too many things going on then you ultimately lose sight of what is really there.Until next time,
Jeremy
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