Time Change?? ...Change your planning style

OK folks...we are two weeks into the "Spring Forward" time change.  Sunday mornings after the time change are always a bit rough...especially the spring change. We set the clocks to 'spring' forward in time, so we lost an hour of sleep...but we are closer to warmer days!

Daylight Savings Time is a welcome change and the long sunny days of spring and summer are around the corner!

However, the Time Change also signals an important time for us all... planning for the remainder of 2013 and, in particular, the mid-year strategic check up we should all have on our calendar for June/July.

Its time to look at things differently this year...and here are the TOP 3 changes you should make to your 2013 strategic marketing planning process:

1. Make is scalable-- start with each region/business line/office and scale your marketing plan from that common denominator forward to the entire organization. Start local, targeted and one-to-one and grow into an organizational support plan.
2. Bring in the customer voice-- whether it is focus groups, research, or simple branch intercepts, bring in the voice of the customer...what they want, the challenges they face, and the help they need from your organization!
3. Be 3-dimensional-- in EVERY aspect of your planning, PLAN for reaching your target customer from three different angles; see, hear and touch...electronic, print and personal...in person, in the mail and over the Internet...whatever 3-dimensional means to you...make it happen EVERY time this year!

Looking forward to the rest of 2013... is an exciting time and you should engage your entire organization in the communicating and sharing of ideas.  Just remember, there is a difference between asking for input and asking for decisions...you still need to make the decisions!

Cheers!

Bruce

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