Memorable Tweets of 2012

Some have described Twitter as the water cooler of the social age. It’s the place to discuss current events in real time, build brand awareness, promote contests, etc. But no matter why your business uses Twitter or why you as an individual may use Twitter, every now and then, a tweet stands out. Here are the 20 tweets regarding marketing, social media, and leadership that caught my attention during 2012.

Brands should act like interfaces, not interrupters. Aim to be the common boundaries connecting people to info & experiences. ~@contagious

Don't do social, be SOCIAL: sincere, open, collaborative, interested, authentic, and likeable. ~@ValaAfshar

CEO Strategy: Say It! Never make the assumption that your gratitude is already known. Be humble & show appreciation openly. ~@ThinkCEO

Initiate change. Don't worry about getting credit; just make it happen. You will be rewarded. ~@MarkAMolina

Inspiration comes from our willingness to step outside (our comfort zone) and go somewhere new. ~@Sisarina

In a fast-paced world, today's popular brand could be tomorrow's trivia question. ~Wayne Calloway via @susanwaldman

Your brand has to evolve to stay relevant. Look at Apple and Starbucks – constantly changing with their customer base. ~@kimgarst

Even with a great brand promise, the customer may not have confidence until that promise is experienced, sometimes numerous times. ~@Hyken

Employees should think as owners and not renters of their jobs. ~@tibbr

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. ~Scott Talgo via @susanwaldman

Good leaders accept the consequences both good and bad for their decisions and leadership, even if it means going down with the ship. ~@productivity_co

Social media is just a buzzword until you come up with a plan. ~@Culturedapenyc

What do you want customers to say about you when asked why they buy your product or service? That’s your value proposition. ~@HollyGGreen

In the connected economy, customer service is marketing and the frontline employee is the brand. ~@ValaAfshar

Brand = Culture + Customer Experience + Communication. ~@deniseleeyohn

You wouldn't buy ads in a magazine your audience doesn't read. Don't waste time in social media channels your audience doesn't use. ~@mPortray

One of the biggest responsibilities of management is to look after the corporate DNA (aka your brand). ~Andrew Rolfe via @susanwaldman

A desk is a dangerous place from which to lead. ~@OxfordLEADER

Your company is only as good as the one person dealing with the customer. ~@grafrost

There is nothing better than a friend, unless it is a friend with chocolate. ~Linda Grayson @janetblaha

What tweets stood out to you?